Last updated: 28 May 2026
The short version
PlayPlinko earns commissions when you click certain links on our site and sign up at the destination casino. These affiliate links are marked, and they don't change our review scores. We also accept payment for clearly-labelled banner advertising.
What is an affiliate link?
An affiliate link is a URL that includes a tracking parameter so the destination site can credit a referral back to us. When you sign up and play at a casino through one of our affiliate links, we may receive:
- A flat-fee commission (CPA) — typically $50-$300 per qualified player, paid once
- A revenue share — a percentage of the casino's net gaming revenue from your activity, paid monthly
- A hybrid of both
The casino pays the commission; you do not pay any extra to use an affiliate link.
How affiliate relationships affect (and don't affect) our reviews
- Score independence: An affiliate relationship never changes our score. We've published lower scores for casinos we partner with than for casinos we don't.
- No paid positive reviews: We don't accept payment for positive coverage. Period.
- No suppression of negative findings: If a casino we partner with develops withdrawal issues, gets fined by a regulator, or rugs its users, we publish that and remove the affiliate link.
- Editorial independence: If an operator threatens to terminate our partnership in retaliation for a negative review, we publish the threat alongside the review.
Which links are affiliate links?
On any page where we link to a casino's signup, deposit, or play page, the link is an affiliate link unless otherwise marked. Such links use rel="sponsored noopener" and open in a new tab. The disclosure on every commercial page above the fold flags this clearly.
Display advertising
Our informational pages (history, physics, DIY) may also carry display advertising once our traffic crosses certain thresholds. Display ads are clearly distinct from editorial content and labelled accordingly.
Legal frameworks this disclosure satisfies
- USA — FTC: 16 CFR Part 255 (Endorsements and Testimonials Guides) requires "clear and conspicuous" disclosure of material connections between an endorser and a marketer.
- UK — ASA / CMA: The Consumer Protection from Unfair Trading Regulations 2008 and the ASA's CAP Code require similar prominent disclosure.
- Australia — ACCC: The Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010) requires disclosure of material commercial relationships.
- EU: The Digital Services Act (Article 26) and the Unfair Commercial Practices Directive require equivalent transparency.
Questions?
If you have any questions about our affiliate relationships, or you've seen an affiliate link that's not properly disclosed, email [email protected]. We'll fix it.